Case study · eCommerce
BabyStyle+56%organic traffic.
- Client
- BabyStyle, baby equipment
- Services
- Ecommerce SEO, technical SEO, content
- Result
- 344 ranking keywords
- Data source
- Google Search Console
Month by month.
Hover the chart. Orange squares mark the key interventions.
The curve shows how the growth ran across the engagement. The total result and the starting point are measured figures from Google Search Console, published with the client's consent.
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Izazov
A catalogue Google never finishes crawling
A shop with a good range whose traffic had been flat for years. Filters were producing thousands of near-identical URLs, so Google spent its time on those instead of on the products.
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Solution
Order in the catalogue first, then content
First the indexing rules and the canonical tags, then copy on the categories, product schema, and a shift to queries with buying intent.
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Rezultat
344 keywords and steady growth
Organic traffic up 56% and 344 ranking keywords, with a visible shift in the positions of the product pages.
What we did, and in what order.
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Month 1
Crawling and indexing
Filters were producing thousands of near-identical URLs and burning the crawl budget. Rules and canonical tags went in, and Google finally reached the products.
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Month 3
Categories as sales pages
The categories were empty lists. They got copy that answers buyers' questions and a structure built the way parents actually search.
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Month 5
Product schema
Product and Offer markup with price and availability, and the pages started appearing with rich results.
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Month 8
Keywords with buying intent
The weight shifted from broad queries to ones by age, use and product - fewer visits per piece, more orders.