SEO for furnitureand home interiors.
A furniture buyer does not buy on the first attempt. They look for an idea, then a measurement, then a price, then delivery - and they buy from whoever walked them through all four.
Rooms
A catalogue by room sells better than one by product type.
Nobody searches for "carcase furniture". They search for a fitted kitchen, a corner sofa or a children's room - and those are the categories that need to exist.
- fitted kitchen prices Commercial
- fitted kitchen near me Commercial
- kitchen price per linear metre Commercial
- ready-made kitchen units Commercial
- how long does a fitted kitchen take Informational
What we would target here
A page with a calculator and a measuring visit
The most valuable job in the shop. The price per linear metre, a free measure-up and the lead time are the three facts that decide it.
- Urgent intent - a call button and opening hours above the fold
- Commercial - comparison, price, experience
- Informational - a guide that builds trust
- corner sofa bed Commercial
- three seater sofa price Commercial
- living room suite sale Commercial
- modern living room wall unit Commercial
- coffee table for the living room Commercial
What we would target here
A page per piece, with dimensions
The most traffic. Dimensions, material and whether it converts into a bed - those are the filters buyers use, so they have to be pages too.
- Urgent intent - a call button and opening hours above the fold
- Commercial - comparison, price, experience
- Informational - a guide that builds trust
- king size bed price Commercial
- orthopaedic mattress price Commercial
- fitted wardrobe cost Commercial
- bedroom set sale Commercial
- how to choose a mattress Informational
What we would target here
A page per bed size
The size is a query in its own right. A page for a king size bed ranks better than a page called "beds".
- Urgent intent - a call button and opening hours above the fold
- Commercial - comparison, price, experience
- Informational - a guide that builds trust
- children's bedroom set price Commercial
- bunk beds for children Commercial
- study desk for a school child Commercial
- nursery furniture Commercial
- furniture for a student flat Commercial
What we would target here
A page per age group
A parent is looking for safety and durability. Standards, materials and the option to extend the set are the argument, not decoration.
- Urgent intent - a call button and opening hours above the fold
- Commercial - comparison, price, experience
- Informational - a guide that builds trust
- furniture delivery cost Informational
- furniture assembly cost Commercial
- furniture on interest free finance Commercial
- furniture returns policy Informational
- how long is furniture delivery Informational
What we would target here
A page with the terms, the zones and the price
The question that stops a purchase in the basket. A published delivery and assembly price per town removes the biggest reason people walk away.
- Urgent intent - a call button and opening hours above the fold
- Commercial - comparison, price, experience
- Informational - a guide that builds trust
The four pillars of SEO for furniture stores.
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01
Categories by room
A buyer thinks in rooms, not in product types. The catalogue has to follow them, not your internal product codes.
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02
Filters without duplicates
Colour, size and material produce thousands of near-identical URLs. Without canonicals and indexing rules the shop drowns in its own pages.
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03
Images Google understands
The filename, the alt text and product structured data bring visibility in image search - and furniture is bought with the eyes.
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04
Delivery and assembly in the copy
The most common reason baskets get abandoned. The price and the timeline per town, published before the basket, win some of those buyers back.
What is one extra order a month worth?
Enter your average basket value. For fitted kitchens, try the value of a single project as well.
An estimate based on the average of our projects - not a guarantee. On the call we turn it into a realistic forecast for your market.
Frequently asked questions