SEO for mid-sizedcompanies.
Too big to improvise, too small for an SEO team of your own. The most common situation we see, and the one where the difference shows fastest.
What you get
What a mid-sized company gets.
Serious enough to show in the revenue, simple enough for a team of a few people to carry out.
The foundation that is missing
The site was usually built a few years ago with no SEO plan. That is also where the biggest quick win is.
- A technical audit and the fixes
- A page structure built on real queries
- The service pages that are missing
- Measurement set up properly
- Local visibility where it makes sense
Working with your people
You do not need an SEO specialist on staff. You need someone who knows where to click and who to forward it to.
- One person on your side as the contact
- Training for the basic changes
- We do the parts that need the expertise
- A monthly call instead of weekly meetings
- Documentation that stays with you
Content to a plan
Enough to grow on, few enough that someone in the company can actually review them.
- A topic plan six months ahead
- The writing done by us
- Technical accuracy signed off by someone in the company
- Refreshing the pages you have
- Measurement per piece after 60 days
A report people understand
One page, no jargon, for someone who has ten other jobs as well.
- Enquiries and calls from organic search
- What was done and what comes next
- A comparison with the competition
- A live dashboard when you want the detail
- A 30-minute call if anything is unclear
How it runs
What the first year looks like.
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Months 1 - 3
Foundation
The technical side, the structure and the measurement. The least visible part, and the most important.
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Months 4 - 6
The first growth
Content and local visibility. This is usually where the first new enquiries arrive.
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Months 7 - 9
Widening out
New topics, the first links, work on conversion.
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Months 10 - 12
Consolidation
Defending what you have won and a plan for next year, with real numbers out of your own data.
Who this is for
Who it works for, and who it does not.
It makes sense if:
- You have between ten and two hundred employees
- Your marketing is one person, or nobody
- You have a budget between $500 and $2,000 a month for this
It does not make sense if:
- You expect all of it done without an hour of your time
- You have nobody who can approve a piece of copy or a change
Realistically it takes about two hours a month: one call and reviewing the copy. Less than that and the copy sits unapproved, which slows everything down.
Frequently asked questions