SEO for newsites.
A new site has no history, no links and no trust. It has one advantage the old ones do not: it can be built right the first time, with no rework.
What you get
What happens while the site is still being built.
All of this is cheaper before launch than after. Afterwards it is rework, and you pay for it twice.
Before design
Site structure comes out of how people search, not out of the company org chart.
- Keyword and intent research
- A sitemap derived from the queries
- Analysis of the competitors already ranking
- A URL plan that will not have to change
- The decision on languages and markets
During the build
We follow the build and catch problems while they are still cheap to fix.
- A specification for the developers
- Speed and Core Web Vitals from the first version
- Structured data
- Measurement and goals in place before launch
- Testing on the staging environment
Content for launch
A site that launches with empty pages starts from behind.
- Copy for the service pages
- A home page that answers the real question
- The first few blog pieces
- The pages that build trust
- Calls to action that match the intent
After launch
A new site does not rank straight away, and that is normal. What matters is that the right work happens in that window.
- Indexing and submission to Search Console
- The first links and citations
- Regular content to the plan
- Tracking the first queries
- Fixes based on real data
How it runs
From idea to the first enquiries.
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Before design
Research
Keywords, competitors and a sitemap. Two to three weeks, before anyone opens Figma.
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During the build
Monitoring
Specification, checks and measurement. In parallel with the build, without slowing it down.
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Launch
The check
Indexing, sitemap, measurement. One day of work that prevents months of trouble.
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90 days after
The first growth
Content, links and fixes driven by real data. The first serious enquiries usually land in this window.
Who this is for
Who it works for, and who it does not.
It makes sense if:
- You are building a new site and want it able to rank from day one
- You are launching a new product or entering a new market
- You built the last site without SEO and now know what that costs
It does not make sense if:
- Your site is already live - that calls for an audit, not this
- You need traffic now; a new site will not rank for months whatever anyone does
Be realistic about the timeline: a new domain rarely brings serious organic traffic before month four to six. Until then you keep it warm with ads, if there is budget for them.
Frequently asked questions