SEO for law firms.A client is looking for you tonight. On Google.
People do not ask a neighbour for a lawyer - they ask a search engine, usually under stress and right away. We make your firm the first answer, with content that stays inside your bar's rules on professional conduct.
Practice areas
Every practice area is a separate market.
Pick an area and look at the typical searches. Each intent gets its own page - because "divorce lawyer" and "how property is split in a divorce" are not the same question.
- emergency criminal defence lawyer Urgent
- lawyer for a police interview Urgent
- how much does a criminal lawyer cost Commercial
- what happens at a police interview Informational
- time limits on criminal charges Informational
What we would target here
/criminal-defence-lawyer/
A page with an emergency number, the process explained stage by stage, and profiles of the lawyers who run criminal cases.
- Urgent intent - a call button and opening hours above the fold
- Commercial - comparison, price, experience
- Informational - a guide that builds trust
- divorce lawyer Commercial
- uncontested divorce cost Commercial
- child custody after divorce Informational
- how property is split in a divorce Informational
- how much is child maintenance Informational
What we would target here
/divorce-lawyer/
Guides through divorce and custody, a calculator for the cost of proceedings, and a discreet contact form.
- Urgent intent - a call button and opening hours above the fold
- Commercial - comparison, price, experience
- Informational - a guide that builds trust
- unfair dismissal what to do Urgent
- employment dispute lawyer Commercial
- how to report workplace bullying Informational
- redundancy pay entitlement Informational
- employment contract review Commercial
What we would target here
/employment-lawyer/
Separate pages for employees and employers - different intent, different language.
- Urgent intent - a call button and opening hours above the fold
- Commercial - comparison, price, experience
- Informational - a guide that builds trust
- commercial lawyer Commercial
- company formation cost Commercial
- partnership agreement template Informational
- recovering a debt from a company Urgent
- changing company structure Informational
What we would target here
/commercial-lawyer/
B2B pages with case studies, company formation step by step, and legal support packages.
- Urgent intent - a call button and opening hours above the fold
- Commercial - comparison, price, experience
- Informational - a guide that builds trust
- how long does probate take Informational
- probate lawyer Commercial
- what children are entitled to inherit Informational
- cost of a will drawn up by a lawyer Commercial
- how to disclaim an inheritance Informational
What we would target here
/probate-lawyer/
A guide through probate with the deadlines and the list of documents.
- Urgent intent - a call button and opening hours above the fold
- Commercial - comparison, price, experience
- Informational - a guide that builds trust
- road accident compensation Commercial
- road accident lawyer Commercial
- how long does a claim take Informational
- what to do right after a crash Urgent
- compensation for an injury Informational
What we would target here
/road-accident-compensation/
A compensation page with a "what to do right now" list and a clear fee model.
- Urgent intent - a call button and opening hours above the fold
- Commercial - comparison, price, experience
- Informational - a guide that builds trust
The four pillars of SEO for law firms.
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01
A page per practice area
One area, one page, one intent. No "Services" page with fourteen bullet points.
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02
The map and local search
"Lawyer near me" is settled on the map. The business profile, the categories and the locations.
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03
Expertise (E-E-A-T)
Lawyer profiles, publications and reported cases - the signals Google looks for on legal topics.
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04
Reputation and reviews
A review collection process that respects client confidentiality.
What is one new case a month worth?
Enter your average fee and see what moving from page two to page one is worth.
An estimate based on the average of our projects - not a guarantee. On the call we turn it into a realistic forecast for your market.
„I was sceptical about SEO. But they understood our segment and built a strategy that genuinely worked.“
Frequently asked questions