Keywordresearch.
A list of 2,000 keywords out of a tool is not research, it is a data export. Research is pulling out of that what people actually buy, who already owns it, and what you can realistically take.
What you get
What you get at the end.
A document you can hand to a designer, a copywriter and a developer, and each of them knows what their job is.
The query map
Every query sorted by whether the person wants to buy, to compare, or just to find out.
- Urgent queries with intent to call
- Commercial queries with comparison
- Informational queries for the top of the funnel
- Branded queries
- Queries worth avoiding
The page map
Which page targets which query. This is usually where you find three of them aiming at the same one.
- The pages you have and the intent behind each
- The pages that are missing
- The pages that should be merged
- Cannibalisation and how to resolve it
- The order of work, by priority
The competition
Not the one in your pitch deck, the one sitting above you in the results.
- Who actually ranks for your queries
- What they have that you do not
- How strong they are and what it takes to pass them
- The queries where they are weak
- The topics nobody has covered
The content plan
A list of pieces with a topic, a target query and a month to publish.
- A topic and a main query per piece
- Intent and page type
- Effort estimate and priority
- A seasonal schedule where that makes sense
- The internal links to put in place
How it runs
How it is done.
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Step 1
A conversation
What you sell, to whom, at what price, and which client is your best one. Without that, any research is guesswork.
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Step 2
Collecting
Tools, Search Console, search suggestions, real client conversations and the questions you get on the phone.
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Step 3
Sorting
Intent, difficulty and value per query. This is where the list shrinks from thousands to the few dozen worth having.
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Step 4
Handover
The document, and a call where we walk through it. Questions afterwards are free too.
Who this is for
Who it works for, and who it does not.
It makes sense if:
- You are starting with SEO and do not know where to begin
- You are building a new site and need a page map
- You are writing content without knowing whether anyone is searching for it
It does not make sense if:
- You already have recent research that is actually being followed
- You sell something so new that nobody is searching for it yet - then demand has to be built first
This is a one-off job that gets refreshed once a year. The market moves, but not every month.
Frequently asked questions