SEO for clinicsand hospitals.
Google holds health topics to a stricter standard than any other. It wants the doctor's name, the registration and the source - and without those it will not let you onto page one, however good the writing is.
Specialities
A patient does not search for a clinic, they search for a symptom.
The path starts with a complaint and ends at a clinic. So you build a chain of pages: symptom, diagnostics, treatment, price - and only then booking.
- private mri scan cost Commercial
- ct chest scan price Commercial
- abdominal ultrasound preparation Informational
- how long is the wait for an mri Informational
- blood test price list Commercial
What we would target here
A page per scan, with the price and the preparation
The patient is looking for a scan appointment and a price. A page per type of scan, with the preparation, the duration, and whether a referral is needed.
- Urgent intent - a call button and opening hours above the fold
- Commercial - comparison, price, experience
- Informational - a guide that builds trust
- private cardiologist near me Commercial
- book an endocrinologist Commercial
- mole check dermatologist cost Commercial
- gynaecologist without a referral Commercial
- orthopaedic specialist near me Commercial
What we would target here
A page per speciality and per doctor
A doctor's name is a query in its own right. A profile for every specialist with a biography, their registration and their availability - which is also the expertise signal Google is looking for.
- Urgent intent - a call button and opening hours above the fold
- Commercial - comparison, price, experience
- Informational - a guide that builds trust
- chest pain when to see a doctor Informational
- high blood pressure symptoms Informational
- persistent cough for a month Informational
- lower back pain causes Informational
- irregular heartbeat causes Informational
What we would target here
A guide per symptom, with a route to a consultation
The most traffic and the least intent. Copy that honestly explains when to see a doctor and then routes to the right consultation - without diagnosing over the internet.
- Urgent intent - a call button and opening hours above the fold
- Commercial - comparison, price, experience
- Informational - a guide that builds trust
- hernia surgery cost Commercial
- knee arthroscopy recovery Informational
- cataract surgery cost Commercial
- laparoscopic gallbladder surgery Commercial
- how long is recovery after surgery Informational
What we would target here
A page per procedure, with recovery and price
The most valuable patient. The decision takes weeks and needs clarity: who operates, how long recovery takes, and what the price includes.
- Urgent intent - a call button and opening hours above the fold
- Commercial - comparison, price, experience
- Informational - a guide that builds trust
- physiotherapy cost near me Commercial
- rehab after hip surgery Commercial
- exercise therapy price Commercial
- shockwave therapy Commercial
- treatment for a herniated disc Informational
What we would target here
A page per therapy and per condition
A repeat patient with a long relationship. A page per condition, with the number of sessions and the package price.
- Urgent intent - a call button and opening hours above the fold
- Commercial - comparison, price, experience
- Informational - a guide that builds trust
The four pillars of SEO for healthcare providers.
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01
A name and a registration on every page
On health topics Google wants an author with a name, a title and a registration number. Anonymous health content does not rank.
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02
A chain from symptom to appointment
The symptom guide leads to diagnostics, diagnostics to treatment, treatment to booking. Without the chain, the traffic arrives and leaves.
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03
Accuracy and sources
Claims are backed by a source and checked by a doctor from the provider before publication. The date of the last review is shown on the page.
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04
Booking without a phone call
A form and online booking shorten the path. A patient who has to call during office hours often does not call at all.
What is one new patient a month worth?
Enter the average value of a first consultation rather than the whole course of treatment - that way you are not fooling yourself.
An estimate based on the average of our projects - not a guarantee. On the call we turn it into a realistic forecast for your market.
Frequently asked questions