National SEO.A whole country, with no city attached.
When you sell across a whole country, local search does not help you. You compete with everyone at once, for queries with no city in them - and there authority decides, not proximity.
What you get
How this differs from local.
There is no map pushing you into the top three because you are nearby. Content, structure and trust have to carry all of it.
Queries with no city
The competition is the whole country, often regional players too. So the first job is choosing where you can win at all.
- Picking queries by where you stand a chance
- Narrower queries instead of the broadest ones
- Content deeper than whoever is first today
- Covering the whole topic, not one page
- Rank tracking with the local effect stripped out
Authority instead of proximity
With no local signal, what is left is what Google uses everywhere: trust in the domain.
- Links from domestic and foreign sites
- Mentions in the press
- Authorship and expertise
- Reviews on independent platforms
- Consistent company details
Covering the topic
One page does not win a national query. A cluster of connected pages does.
- A main page for the topic
- Subpages for the narrower parts of it
- Internal linking inside the cluster
- Answers to every question around the topic
- Regular refreshing
Delivery and coverage
A buyer at one end of the country asks the same thing as a buyer at the other: does it reach me, and when.
- Clear coverage of the territory
- Delivery times and prices by region
- Support in the local language, with opening hours
- Returns and complaints
- A contact that does not depend on location
How it runs
A realistic plan.
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Months 1 - 2
Choosing the battles
Where you can realistically win in the next year, and where you cannot. This is the most valuable part of the job.
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Months 2 - 5
Covering the topic
Clusters of pages rather than single ones. The weakest competition first.
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Months 5 - 12
Authority
Links, PR and expert content. Without these, national queries do not fall.
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Ongoing
Defence
National positions are under attack constantly. Upkeep is part of the job, not an extra.
Who this is for
Who it works for, and who it does not.
It makes sense if:
- You sell or deliver across the whole country
- You have, or are building, authority in your field
- You are ready for a year of work to reach serious positions
It does not make sense if:
- You work in one city only - then local SEO is faster and cheaper
- You expect first place for the broadest query in the field within three months
Honestly: the broadest queries in strong fields take years. So we start with the narrower ones that can be taken in a few months.
Frequently asked questions