B2G SEO.Government does not buy through a basket.
Public sector work comes through procurement, but the decision about who gets invited at all and who looks serious happens much earlier - often on your site.
What you get
What the public sector checks.
The officer preparing a tender is looking for evidence and references. A site without them drops out of the running before the notice is even published.
References and evidence
In the public sector a reference is not a marketing detail, it is a condition of entry.
- A list of completed work with public bodies
- Value and year of each job where that may be published
- Certifications and licences
- Details of the company's capacity
- A named contact for verification
Paperwork and compliance
Half the points in a tender hang on the paperwork. If you have it, say so on the site as well.
- Quality and safety certifications
- Compliance with the regulations in your field
- Data protection and information security
- Financial capacity
- Procedures and internal documents
Site accessibility
The public sector increasingly requires accessibility, and a site without it sends the wrong message before any bid is opened.
- Accessibility to the WCAG guidelines
- Readability on screen readers
- Contrast and text size
- Documents in a readable format
- Clear, plain language
Visibility for the right queries
There are few queries and they are very specific. Whoever covers them is in the pool of candidates.
- Queries by subject of the tender
- A page per type of public body
- Expert pieces on the regulations in your field
- Guides to preparing a tender
- A presence in the professional registers
How it runs
Kako prilazimo.
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Step 1
What is actually being asked for
We go through the published tenders in your field and see what words the subject is described in.
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Step 2
Evidence on the site
References, certifications and capacity, written so an officer finds them inside half a minute.
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Step 3
Content and accessibility
A page per tender subject, and fixing the site's accessibility.
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Step 4
Upkeep
New references get added after every job. An out-of-date reference list does more harm than good.
Who this is for
Who it works for, and who it does not.
It makes sense if:
- You bid, or plan to bid, in public tenders
- You have public sector references you are allowed to publish
- Your field has regular tenders, not one every five years
It does not make sense if:
- You have neither a reference nor a certification - then that comes first
- You expect SEO to replace taking part in the tender process; it does not, it gets you into the field
To be precise: SEO here does not win the contract, it wins the invitation and the trust. The tender process itself is still your team's work.
Frequently asked questions