SEO for fintech.Trust is built before the click.
Money is the topic where Google wants the most evidence: who you are, who writes, who is accountable, and whether you are licensed. Without that you do not reach page one, however good the content is.
Products
Every financial product has its own fear attached.
A user does not compare features, they compare risks: what it costs, what is hidden, and what happens if something goes wrong. A page that does not answer that loses them before the form.
- international money transfer fees Commercial
- cheapest way to send money abroad Commercial
- exchange rate for a transfer Commercial
- how long does a transfer take Informational
- card payment fees Informational
What we would target here
A page per corridor, with the fee
The fee and the exchange rate are the entire query. A calculator showing how much arrives at the other end converts better than any amount of copy.
- Urgent intent - a call button and opening hours above the fold
- Commercial - comparison, price, experience
- Informational - a guide that builds trust
- loan repayment calculator Commercial
- what is apr Informational
- loan without a guarantor Commercial
- refinancing a loan terms Commercial
- how much can i borrow Commercial
What we would target here
A page with a calculator and the APR
The most heavily regulated page on the site. The APR and a representative example are a legal requirement, and they are also exactly what people search for.
- Urgent intent - a call button and opening hours above the fold
- Commercial - comparison, price, experience
- Informational - a guide that builds trust
- how to invest in shares Informational
- saving or investing Informational
- capital gains tax Informational
- minimum investment amount Commercial
- what is an index fund Informational
What we would target here
A page with the risk written down, not hidden
Queries with a long path to a decision. Risk stated honestly builds trust faster than any promise of a return.
- Urgent intent - a call button and opening hours above the fold
- Commercial - comparison, price, experience
- Informational - a guide that builds trust
- opening a business account Commercial
- cheapest business account Commercial
- sole trader account fees Commercial
- foreign currency business account Commercial
- monthly account fee bank Commercial
What we would target here
A B2B page with the running costs
Business owners compare the monthly fee and the charge per transaction. Two numbers settle ninety percent of the choice.
- Urgent intent - a call button and opening hours above the fold
- Commercial - comparison, price, experience
- Informational - a guide that builds trust
- tax return deadline Informational
- vat record keeping obligations Informational
- what digital tax reporting covers Informational
- e-invoicing requirements Informational
- how to get a bank statement Informational
What we would target here
A guide that builds domain authority
Little direct selling, a lot of trust. These pieces carry the E-E-A-T signals that lift the whole site.
- Urgent intent - a call button and opening hours above the fold
- Commercial - comparison, price, experience
- Informational - a guide that builds trust
The four pillars of SEO for fintech.
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01
Evidence of licensing and supervision
The licence number, the regulator and the company details somewhere visible. On financial topics that is not a formality, it is a condition of ranking.
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02
An author with a name and a title
Google treats unsigned writing about money as untrustworthy. A name, a title and the date of the last review go with every piece.
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03
Calculators instead of promises
A repayment, fee or return calculator brings both traffic and conversions, and it breaks no advertising rule.
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04
Risk written down, not buried
The regulator requires it and the user appreciates it. A page that honestly says what can go wrong converts better than one that stays quiet.
What is one extra customer a month worth?
Enter the lifetime value of a customer. In fintech that is usually several times the first transaction.
An estimate based on the average of our projects - not a guarantee. On the call we turn it into a realistic forecast for your market.
Frequently asked questions