SEO for dentists.A patient picks the practice before they call.
A tooth hurts at night and the search starts immediately. Whoever shows up on the map then, with a price and an open appointment, gets the patient - the rest only get a call if the first one does not answer.
Treatments
Every treatment is its own market at its own price.
Implants, orthodontics and emergency treatment do not share an audience or a path to a decision. So each one gets its own page, with its own price and its own questions.
- emergency dentist near me Urgent
- toothache at night what to do Urgent
- emergency tooth extraction Urgent
- dentist open on sunday Urgent
- dental abscess emergency Urgent
What we would target here
An emergency page, 24/7
The phone number above everything else, weekend and night hours, and a clear line on what gets done immediately and what needs an appointment. This is the most expensive and the fastest query in the field.
- Urgent intent - a call button and opening hours above the fold
- Commercial - comparison, price, experience
- Informational - a guide that builds trust
- dental implant cost Commercial
- how long does implant surgery take Informational
- implant or bridge Informational
- premium implant brands cost Commercial
- dental implants on finance Commercial
What we would target here
A page per implant system, with the price
The most valuable patient in the practice. The search runs for weeks and circles price, duration and risk. A visible price list and before-and-after photos shorten the decision.
- Urgent intent - a call button and opening hours above the fold
- Commercial - comparison, price, experience
- Informational - a guide that builds trust
- braces cost Commercial
- clear aligners cost Commercial
- orthodontist for children Commercial
- how long do fixed braces take Informational
- crooked teeth in adults Informational
What we would target here
A page for fixed braces and aligners
Parents and adults are two audiences. The page for children talks about age and duration; the page for adults talks about clear aligners and working life.
- Urgent intent - a call button and opening hours above the fold
- Commercial - comparison, price, experience
- Informational - a guide that builds trust
- teeth whitening cost Commercial
- porcelain veneers cost Commercial
- dental crowns near me Commercial
- full smile makeover price Commercial
- how long does teeth whitening last Informational
What we would target here
A gallery of work with a price per tooth
The decision is made on the photos. A before-and-after gallery, a price per tooth and a clear number of visits - without those the patient goes to whoever published them.
- Urgent intent - a call button and opening hours above the fold
- Commercial - comparison, price, experience
- Informational - a guide that builds trust
- children's dentist near me Commercial
- fissure sealant cost Commercial
- child scared of the dentist Informational
- baby tooth extraction Informational
- first dentist visit age Informational
What we would target here
A page for the parent, not the patient
A parent is looking for patience and a child who does not cry. Copy about your approach, photos of the practice and the dentist's name do more than a list of treatments.
- Urgent intent - a call button and opening hours above the fold
- Commercial - comparison, price, experience
- Informational - a guide that builds trust
The four pillars of SEO for dental practices.
-
01
A page per treatment
Implants, orthodontics and whitening have different audiences and different prices. One "Treatments" page with fifteen bullet points ranks for none of them.
-
02
The map and appointments
A Google Business Profile with the opening hours, photos of the practice and an option to book. Most patients come from within a couple of miles.
-
03
Prices on the page
A patient compares prices before calling. A practice that hides them gets the call only after the ones that published them.
-
04
Reviews after treatment
The review request goes out by text the next day, while the impression is fresh. A rating under 4.5 on the map costs you calls even when you rank first.
What is one new patient a month worth?
Enter the average value of a first treatment. An implant and a check-up are not the same patient, so try both numbers.
An estimate based on the average of our projects - not a guarantee. On the call we turn it into a realistic forecast for your market.
Frequently asked questions