Video marketing. One filming day, a month of videos.
Before people buy, they want to see what it looks like, how it works and who is behind the business. We write the scripts, film on site and turn one filming day into videos for YouTube, your website, social media and ads. Each video has one job, and once it is out we check whether it did that job.
What it looks like
A shot list for one filming day.
Before the shoot you get a list: what we film, where each video goes and how long it runs. One day on site usually gives five to eight finished videos, plus shorter cuts. The example is an illustration for a made-up independent garage, Thornquist Motors in Leeds.
- Vertical videos up to three minutes go to YouTube Shorts, and we cut the same footage for Reels and TikTok.
- Music comes from libraries cleared for business use, and on TikTok from the free Commercial Music Library.
- On your website, videos load from YouTube only when someone presses play, so the page stays fast.
| Video | Where it goes | Length | What you see |
|---|---|---|---|
| Oil and filter in 20 minutes | Shorts, Reels, TikTok | 35 sec | Whole job sped up, clock in shot |
| What worn brakes sound like | YouTube | 4 min | A mechanic explains at the wheel |
| How you get a price first | Website, service page | 50 sec | The owner walks through a quote |
| Five things that fail an MOT | Shorts, Reels, TikTok | 45 sec | Five quick shots with captions |
| Same-day booking | YouTube ad | 15 sec and 6 sec | Offer on screen in three seconds |
- Finished videos per filming day
- 5 to 8
- Longest YouTube Short
- 3 minutes
- TikTok songs cleared for business
- 1 million
- Facts checked
- 7 Nov 2026
What you get
From idea to published video.
We work per project or monthly, with an agreed number of filming days. We quote after the first call, once we know how many videos you need and for which channels.
Script
Every video starts from a question customers actually ask, not from an idea of what might look nice.
- Topics from customer questions, sales calls and search
- The first line and first shot of every video
- A shot list and who says what
- A filming-day schedule, hour by hour
- Your sign-off before we arrive
Filming
We bring the camera, microphones and lights. Your team does not need to act, only to explain what they do every day.
- Vertical and landscape shots on the same day
- Lapel mics for clean speech
- Shots of the work, the product and the premises
- Short interviews with the owner and the team
- Stills from the same shoot
Editing
From the same footage we cut a version for each channel, with captions and on-screen text.
- A longer video for YouTube and your website
- Short cuts for Shorts, Reels and TikTok
- Burned-in captions
- Music licensed for business use
- 15- and 6-second cuts for ads
Publishing and tracking
A video nobody sees does nothing. We publish it, put it on your site and look at what happened next.
- Title, description, chapters and thumbnail on YouTube
- Embeds on your service pages
- Social posts on an agreed schedule
- How many people watched, and for how long
- Enquiries from pages with video
Comparison
A phone, a one-off ad or video marketing.
All three have their place. The difference is who decides what gets filmed, how many videos you end up with and whether anyone checks what they brought in. This is a general comparison, and we go through your case on the call.
| What we compare | Yourself, on a phone | A one-off production | Video marketing |
|---|---|---|---|
| Who decides what to film | You | You, and the crew films it | Us, from customer questions |
| How many videos | As many as you find time for | One ad and a few cutdowns | Five to eight per filming day |
| Sound and picture | Depends on the phone and the room | Highest quality | Good enough for every channel |
| Versions per channel | Rarely | Usually one, for the ad or TV | YouTube, website, social and ads |
| Publishing and copy | You | Usually not included | Us, with titles, descriptions and captions |
| Tracking | Views in the app | Usually none | Watch time and enquiries from videos |
| Best for | Quick posts from the day | A big campaign with a big budget | Regular video that brings enquiries |
Swipe to see all columns →
How it runs
Your first project, step by step.
-
Week 1
Topics
We pick topics from the questions customers ask your team and from what they search on Google and YouTube. The shot list comes to you for sign-off.
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Week 2
Filming
One day on site, scheduled hour by hour so the work does not stop. We film every version in one go.
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Week 3
Editing
You get first cuts with captions to review. You leave notes on the video itself, and finished videos move on to publishing.
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Week 4
Publishing and first numbers
Videos go live on YouTube, your website and social media. After two weeks we look at where people stop watching and which video brought an enquiry.
Who this is for
Who it works for, and who it does not.
It makes sense if:
- You sell something people understand better once they see it: a trade, a product in use, a space
- Customers keep asking you the same questions, and a video could answer them
- Someone in the business can talk on camera for a few minutes
- You want video on your website and in ads, not just on social media
It does not make sense if:
- You need one TV commercial: a production company is a better fit
- Nobody in the business wants to appear or speak, and the work has nothing to show
- You expect a video to go viral: nobody can promise that
The videos, the raw footage and the channels stay yours. Monthly work ends with 30 days' written notice. The YouTube and TikTok rules mentioned here were checked on 7 November 2026.
Frequently asked questions
Video marketing questions.
How many videos do we get from one filming day?
Usually five to eight finished videos, plus shorter cuts for social media and ads. It depends on how many people and locations are in shot and how long the videos run. You get the exact list before the shoot.
Do we have to appear on camera?
You do not have to, but it helps, because customers want to see who does the work. If nobody wants to speak, we film hands, process and product, and the words go on screen or into a voiceover.
What length works best?
It depends on where the video goes. Shorts can run up to three minutes, and we usually keep social cuts under a minute. A YouTube video that answers a serious question can run five to ten minutes, as long as every minute earns its place.
Where does the music come from?
From libraries licensed for business use. TikTok runs a Commercial Music Library of around a million songs that businesses can use free of charge, and it asks businesses to use it for all commercial activity on the platform. That is why trending songs from the app stay out of your videos.
How does video help the website?
A video on a service page answers the question a customer would otherwise ring up to ask. We embed it from YouTube and load it only when someone presses play, so the page stays fast. Then we compare enquiries from pages with video and without.
What do you measure?
On YouTube we look at how many people watched, for how long and where they came from. On your site we look at enquiries from pages with video. Once a month you get a short report with a suggestion of what to film next.
Can the videos run as ads?
Yes, which is why we also cut 15- and 6-second versions. A YouTube ad video has to be uploaded to YouTube as public or unlisted. You pay the ad budget straight to the platform.
Who owns the videos?
You do. We hand over the finished videos and the raw footage, and the channels are in your company's name. If your staff appear on camera, we ask for their written consent before filming.