Services
Market and language
With several markets and languages the question is not how many words to translate, but how the searches differ from country to country.
Market and language
Global SEO
In English you compete with the whole world, against sites with budgets and teams. You win where they are too broad and you can be precise.
Market and language
National SEO
When you sell across a whole country, local search does not help you. You compete with everyone at once, for queries with no city in them - and there authority decides, not proximity.
Market and language
International SEO
Entering a foreign market is not a translation of your site. The competition is different, the queries are different, and so is what convinces a buyer - which is why it goes market by market.
Market and language
Multilingual SEO
Most multilingual sites carry at least one hreflang error, and that error quietly wipes out half the benefit of the translation. This is a job of precision, not creativity.
Market and language
SEO for bilingual sites
The most common case there is: a local language for the home market and English for everyone abroad. It sounds simple, and in practice the two versions usually end up competing with each other.